Conference
Bridging the Explainability Gap In Digital Marketing: A Structural Equation Model for Transparent Media Mix Modeling
| Τίτλος: | Bridging the Explainability Gap In Digital Marketing: A Structural Equation Model for Transparent Media Mix Modeling |
|---|---|
| Συγγραφείς: | Novilla, Ashner Gerald, Vassileva, Julita |
| Πηγή: | 2026 IEEE 13th International Conference on Intelligent Systems (IS) Intelligent Systems (IS), 2026 IEEE 13th International Conference on. :1-8 Sep, 2026 |
| Relation: | 2026 IEEE 13th International Conference on Intelligent Systems (IS) |
| Βάση Δεδομένων: | IEEE Xplore Digital Library |
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