Conference
Bridging the Explainability Gap In Digital Marketing: A Structural Equation Model for Transparent Media Mix Modeling
| Title: | Bridging the Explainability Gap In Digital Marketing: A Structural Equation Model for Transparent Media Mix Modeling |
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| Authors: | Novilla, Ashner Gerald, Vassileva, Julita |
| Source: | 2026 IEEE 13th International Conference on Intelligent Systems (IS) Intelligent Systems (IS), 2026 IEEE 13th International Conference on. :1-8 Sep, 2026 |
| Relation: | 2026 IEEE 13th International Conference on Intelligent Systems (IS) |
| Database: | IEEE Xplore Digital Library |
| ISBN: | 9798319511089 9798319511096 |
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| ISSN: | 27679802 28324145 |
| DOI: | 10.1109/IS71416.2026.11727282 |