Conference
A Data-Driven Evaluation of AI-Enabled Customer Personalization Strategies and Their Impact on Marketing Effectiveness
| Title: | A Data-Driven Evaluation of AI-Enabled Customer Personalization Strategies and Their Impact on Marketing Effectiveness |
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| Authors: | Balaji, P, Jayadeva, Sujay Mugaloremutt, Sidana, Neeru, Mammani, Basavaraj S, Geetha, B. T., Polke, Nikhil |
| Source: | 2026 1st International Conference on AI, Data Science, Cyber Security and Smart Manufacturing for Sustainable Development (ICADCS) AI, Data Science, Cyber Security and Smart Manufacturing for Sustainable Development (ICADCS), 2026 1st International Conference on. :279-283 May, 2026 |
| Relation: | 2026 1st International Conference on AI, Data Science, Cyber Security and Smart Manufacturing for Sustainable Development (ICADCS) |
| Database: | IEEE Xplore Digital Library |
| ISBN: | 9798331550905 9798331550912 |
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| DOI: | 10.1109/ICADCS70036.2026.11583729 |