eBook
Yahoo! Web Analytics : Tracking, Reporting, and Analyzing for Data-Driven Insights
| Τίτλος: | Yahoo! Web Analytics : Tracking, Reporting, and Analyzing for Data-Driven Insights |
|---|---|
| Περιγραφή: | Yahoo! Web Analytics teaches readers how to collect data, report on that data, and derive useful insights using Yahoo!'s free Web analytics tool. This detailed resource from Yahoo!'s Director of Data Insights discusses the why of Web analytics as well as the how while revealing secrets and tricks not documented elsewhere. The thorough book also offers step-by-step instructions and advanced techniques on everything from using data collection groupings to creating compelling data visualizations. It's a must-read for all analytics professionals and those who want to be. |
| Συγγραφείς: | Dennis R. Mortensen |
| Resource Type: | eBook. |
| Θέματα: | Web sites--Statistics--Data processing, Consumers' preferences--Data processing, Web usage mining--Computer programs, Internet users--Statistics--Data processing |
| Categories: | COMPUTERS / Internet / General |
| Βάση Δεδομένων: | eBook Index |
| ISBN: | 9780470424247 9780470524091 9780470555187 |
|---|