Conference

Retrieval models for audience selection in display advertising

Bibliographic Details
Title: Retrieval models for audience selection in display advertising
Authors: Tyler, Sarah K., Pandey, Sandeep, Gabrilovich, Evgeniy, Josifovski, Vanja
Source: Proceedings of the 20th ACM international conference on Information and knowledge management. :593-598
Availability: http://dl.acm.org/doi/10.1145/2063576.2063664
Database: ACM Full-Text Collection
Description
DOI:10.1145/2063576.2063664