Bibliographic Details
| Title: |
Понятие продвижения товара и анализ существующих методов |
| Publisher Information: |
Изд-во ТПУ, 2016. |
| Publication Year: |
2016 |
| Subject Terms: |
анализ, рынок, продажи, продвижение, электронные ресурсы, потребительские товары, товары, реклама |
| Description: |
Work is devoted to types of goods promotion consumer goods on the market. The main attention is paid to the study advertising and sales promotion. Presented classification and exhaustive description of all existing facilities sales promotion: 1) trade, personal selling, and 2) using advertising media, and 3) promotion.4) sponsorship. |
| Document Type: |
Conference object |
| Language: |
Russian |
| Access URL: |
http://earchive.tpu.ru/handle/11683/18632 |
| Accession Number: |
edsair.od......3626..5a5c3cda66efb1a091eed5c32097999d |
| Database: |
OpenAIRE |