Conference
View in EDS

Gender problems in marketing

Bibliographic Details
Title: Gender problems in marketing
Authors: Konovalova, E. D.
Publisher Information: Минск : БГУ, 2020.
Publication Year: 2020
Subject Terms: 5. Gender equality, ЭБ БГУ::ОБЩЕСТВЕННЫЕ НАУКИ::Экономика и экономические науки, ЭБ БГУ::ГЕНДЕРНЫЕ ИССЛЕДОВАНИЯ::Гендер и экономика
Description: The publication is devoted to the issue of gender problems in marketing. The survey is concentrated on the problem of objectification in advertising in the tourism industry. The usage of erotica or pictures with a sexual subtext is the part of the agenda raised by feminism but nonetheless it is widely spread in advertisements throughout the world. The main aim of the survey is to evaluate the effectiveness of such advertisements in terms of raising customers' interest in a product.
Факультет международных отношений
Document Type: Conference object
Language: English
Access URL: http://elib.bsu.by/handle/123456789/238171
Accession Number: edsair.od......1594..16c4b9d6844d8b0f39ae08e2cec1b4fe
Database: OpenAIRE
FullText Text:
  Availability: 0
Header DbId: edsair
DbLabel: OpenAIRE
An: edsair.od......1594..16c4b9d6844d8b0f39ae08e2cec1b4fe
RelevancyScore: 852
AccessLevel: 3
PubType: Conference
PubTypeId: conference
PreciseRelevancyScore: 852.14990234375
IllustrationInfo
Items – Name: Title
  Label: Title
  Group: Ti
  Data: Gender problems in marketing
– Name: Author
  Label: Authors
  Group: Au
  Data: <searchLink fieldCode="AR" term="%22Konovalova%2C+E%2E+D%2E%22">Konovalova, E. D.</searchLink>
– Name: Publisher
  Label: Publisher Information
  Group: PubInfo
  Data: Минск : БГУ, 2020.
– Name: DatePubCY
  Label: Publication Year
  Group: Date
  Data: 2020
– Name: Subject
  Label: Subject Terms
  Group: Su
  Data: <searchLink fieldCode="DE" term="%225%2E+Gender+equality%22">5. Gender equality</searchLink><br /><searchLink fieldCode="DE" term="%22ЭБ+БГУ%3A%3AОБЩЕСТВЕННЫЕ+НАУКИ%3A%3AЭкономика+и+экономические+науки%22">ЭБ БГУ::ОБЩЕСТВЕННЫЕ НАУКИ::Экономика и экономические науки</searchLink><br /><searchLink fieldCode="DE" term="%22ЭБ+БГУ%3A%3AГЕНДЕРНЫЕ+ИССЛЕДОВАНИЯ%3A%3AГендер+и+экономика%22">ЭБ БГУ::ГЕНДЕРНЫЕ ИССЛЕДОВАНИЯ::Гендер и экономика</searchLink>
– Name: Abstract
  Label: Description
  Group: Ab
  Data: The publication is devoted to the issue of gender problems in marketing. The survey is concentrated on the problem of objectification in advertising in the tourism industry. The usage of erotica or pictures with a sexual subtext is the part of the agenda raised by feminism but nonetheless it is widely spread in advertisements throughout the world. The main aim of the survey is to evaluate the effectiveness of such advertisements in terms of raising customers' interest in a product.<br />Факультет международных отношений
– Name: TypeDocument
  Label: Document Type
  Group: TypDoc
  Data: Conference object
– Name: Language
  Label: Language
  Group: Lang
  Data: English
– Name: URL
  Label: Access URL
  Group: URL
  Data: <link linkTarget="URL" linkTerm="http://elib.bsu.by/handle/123456789/238171" linkWindow="_blank">http://elib.bsu.by/handle/123456789/238171</link>
– Name: AN
  Label: Accession Number
  Group: ID
  Data: edsair.od......1594..16c4b9d6844d8b0f39ae08e2cec1b4fe
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsair&AN=edsair.od......1594..16c4b9d6844d8b0f39ae08e2cec1b4fe
RecordInfo BibRecord:
  BibEntity:
    Languages:
      – Text: English
    Subjects:
      – SubjectFull: 5. Gender equality
        Type: general
      – SubjectFull: ЭБ БГУ::ОБЩЕСТВЕННЫЕ НАУКИ::Экономика и экономические науки
        Type: general
      – SubjectFull: ЭБ БГУ::ГЕНДЕРНЫЕ ИССЛЕДОВАНИЯ::Гендер и экономика
        Type: general
    Titles:
      – TitleFull: Gender problems in marketing
        Type: main
  BibRelationships:
    HasContributorRelationships:
      – PersonEntity:
          Name:
            NameFull: Konovalova, E. D.
    IsPartOfRelationships:
      – BibEntity:
          Dates:
            – D: 23
              M: 01
              Type: published
              Y: 2020
          Identifiers:
            – Type: issn-locals
              Value: edsair
ResultId 1