Conference
Gender problems in marketing
| Title: | Gender problems in marketing |
|---|---|
| Authors: | Konovalova, E. D. |
| Publisher Information: | Минск : БГУ, 2020. |
| Publication Year: | 2020 |
| Subject Terms: | 5. Gender equality, ЭБ БГУ::ОБЩЕСТВЕННЫЕ НАУКИ::Экономика и экономические науки, ЭБ БГУ::ГЕНДЕРНЫЕ ИССЛЕДОВАНИЯ::Гендер и экономика |
| Description: | The publication is devoted to the issue of gender problems in marketing. The survey is concentrated on the problem of objectification in advertising in the tourism industry. The usage of erotica or pictures with a sexual subtext is the part of the agenda raised by feminism but nonetheless it is widely spread in advertisements throughout the world. The main aim of the survey is to evaluate the effectiveness of such advertisements in terms of raising customers' interest in a product. Факультет международных отношений |
| Document Type: | Conference object |
| Language: | English |
| Access URL: | http://elib.bsu.by/handle/123456789/238171 |
| Accession Number: | edsair.od......1594..16c4b9d6844d8b0f39ae08e2cec1b4fe |
| Database: | OpenAIRE |
| Description not available. |