Conference
Προβολή σε EDS

Gender problems in marketing

Λεπτομέρειες βιβλιογραφικής εγγραφής
Τίτλος: Gender problems in marketing
Συγγραφείς: Konovalova, E. D.
Στοιχεία εκδότη: Минск : БГУ, 2020.
Έτος έκδοσης: 2020
Θεματικοί όροι: 5. Gender equality, ЭБ БГУ::ОБЩЕСТВЕННЫЕ НАУКИ::Экономика и экономические науки, ЭБ БГУ::ГЕНДЕРНЫЕ ИССЛЕДОВАНИЯ::Гендер и экономика
Περιγραφή: The publication is devoted to the issue of gender problems in marketing. The survey is concentrated on the problem of objectification in advertising in the tourism industry. The usage of erotica or pictures with a sexual subtext is the part of the agenda raised by feminism but nonetheless it is widely spread in advertisements throughout the world. The main aim of the survey is to evaluate the effectiveness of such advertisements in terms of raising customers' interest in a product.
Факультет международных отношений
Τύπος εγγράφου: Conference object
Γλώσσα: English
Σύνδεσμος πρόσβασης: http://elib.bsu.by/handle/123456789/238171
Αριθμός Καταχώρησης: edsair.od......1594..16c4b9d6844d8b0f39ae08e2cec1b4fe
Βάση Δεδομένων: OpenAIRE
FullText Text:
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  Data: Минск : БГУ, 2020.
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  Data: The publication is devoted to the issue of gender problems in marketing. The survey is concentrated on the problem of objectification in advertising in the tourism industry. The usage of erotica or pictures with a sexual subtext is the part of the agenda raised by feminism but nonetheless it is widely spread in advertisements throughout the world. The main aim of the survey is to evaluate the effectiveness of such advertisements in terms of raising customers' interest in a product.<br />Факультет международных отношений
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      – SubjectFull: ЭБ БГУ::ГЕНДЕРНЫЕ ИССЛЕДОВАНИЯ::Гендер и экономика
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      – TitleFull: Gender problems in marketing
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