Academic Journal
Drivers of Mobile Game Addiction and Its Impact on Game Loyalty and In-App Purchase Intention Among Gen-Z in Indonesia
| Τίτλος: | Drivers of Mobile Game Addiction and Its Impact on Game Loyalty and In-App Purchase Intention Among Gen-Z in Indonesia |
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| Συγγραφείς: | Miftah Mahardhika Airlangga, Lizar Alfansi |
| Πηγή: | Journal of Enterprise and Development, Vol 7, Iss 2 (2025) |
| Στοιχεία εκδότη: | State Islamic University (UIN) Mataram, 2025. |
| Έτος έκδοσης: | 2025 |
| Θεματικοί όροι: | Economics as a science, In-App Purchase Intention, Mobile Legends, Game Loyalty, HG1-9999, Game Addiction, Generation Z, HB71-74, Finance |
| Περιγραφή: | Purpose: This study aims to analyze the influence of flow experience, escapism, and playfulness on mobile game addiction, and to examine how mobile game addiction affects game loyalty and in-app purchase intention among Generation Z in Indonesia.Method: A quantitative research design was employed. Data were collected through an online questionnaire distributed to 210 respondents. The data were analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS) with SmartPLS 4 software.Result: The results show that flow experience and escapism significantly and positively influence game addiction. In contrast, playfulness has a significant negative effect, suggesting that enjoyment alone does not necessarily lead to addictive behavior. Game addiction positively influences both game Loyalty and in-app purchase intention. However, game loyalty does not have a significant effect on in-app purchase intention.Practical Implications for Economic Growth and Development: These findings offer valuable insights for mobile game developers seeking to enhance user engagement and revenue. By leveraging flow experience and escapism, developers can increase both addiction tendencies and in-app spending. This approach contributes to the growth of Indonesia’s digital economy through strategic monetization.Originality/Value: This study adds to the limited body of research examining psychological drivers of game addiction and their economic implications within the context of Generation Z in a developing digital market. |
| Τύπος εγγράφου: | Article |
| ISSN: | 2685-8258 2715-3118 |
| DOI: | 10.20414/jed.v7i2.13120 |
| Σύνδεσμος πρόσβασης: | https://doaj.org/article/627df82b8c814011bb84b0443313a006 |
| Rights: | CC BY SA |
| Αριθμός Καταχώρησης: | edsair.doi.dedup.....c243780876d1f9c908beb5fda1592da5 |
| Βάση Δεδομένων: | OpenAIRE |
| ISSN: | 26858258 27153118 |
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| DOI: | 10.20414/jed.v7i2.13120 |