Academic Journal
Methodical approach to the selection of strategic alliance partners based on fuzzy logic
| Τίτλος: | Methodical approach to the selection of strategic alliance partners based on fuzzy logic |
|---|---|
| Συγγραφείς: | Valeriy Balan |
| Πηγή: | Вісник соціально-економічних досліджень; № 2(73) (2020); 121-135 Вестник социально-экономических исследований; № 2(73) (2020); 121-135 Socio-Economic Research Bulletin; No. 2(73) (2020); 121-135 |
| Στοιχεία εκδότη: | Odessa National Economic University, 2020. |
| Έτος έκδοσης: | 2020 |
| Θεματικοί όροι: | нечіткий багатокритеріальний аналіз, fuzzy multi-criteria analysis, потенциал синергии, лингвистические переменные, 02 engineering and technology, strategic interaction, 12. Responsible consumption, strategic business alliance, term set, 0202 electrical engineering, electronic engineering, information engineering, Fuzzy SAW, нечеткая логика, linguistic variables, 9. Industry and infrastructure, нечеткий многокритериальный анализ, 1. No poverty, synergy potential, 005.562, 164.05, терм-множина, нечітка логіка, потенціал синергії, стратегическое взаимодействие, лінгвістичні змінні, стратегічна взаємодія, 8. Economic growth, 334.752, fuzzy logic, терм-множество, Fuzzy VIKOR, стратегічний бізнес-альянс, стратегический бизнес-альянс |
| Περιγραφή: | The article develops a methodical approach to the choice of partners in the strategic alliances formation with a tools using of fuzzy set theory. The necessity of taking into account for potential strategic partners analyzing not only assessments of their current state (strengths and weaknesses, financial capacity, competitive advantages), but also the forecast effectiveness of further cooperation, is substantiated. Accordingly, it was noted that the partners selection for the strategic alliance, in addition to the use of traditional financial instruments (cost-benefit analysis, which focuses on the balance of profits and losses from business operations) and criteria, should take into account the synergy potential in areas of possible interaction and cooperation, should be an element of enterprise development strategy and to agree with the strategic goals and corporate values of the enterprise. The methods of strategic diagnostics and fuzzy methods of multicriteria analysis are used in the work to achieve the set goals. The proposed model takes into account the criteria for assessing the synergy potential by F. Evans and D. Bishop (size of benefits from synergistic effect, probability of success, time to receive benefits). The study determines the areas of strategic interaction, each of which is divided into areas of potential cooperation by decomposition. Fuzzy numbers in triangular form with triangular membership functions are used to present linguistic estimates of experts. The Fuzzy SAW method is used to determine the fuzzy weights of the interaction and possible cooperation areas, and the Fuzzy VIKOR method is used to rank potential partners. This methodological approach can be used in strategic management of enterprises in order to form and implement a strategy of strategic alliances creating to eliminate gaps in their own value chain and strengthen existing or obtaining the desired competitive advantages in the market. |
| Τύπος εγγράφου: | Article Other literature type |
| Περιγραφή αρχείου: | application/pdf |
| ISSN: | 2313-4569 |
| DOI: | 10.33987/vsed.2(73).2020.121-135 |
| Σύνδεσμος πρόσβασης: | http://journals.uran.ua/vsed_oneu/article/download/219951/219721 http://hudkult.mari.kiev.ua/index.php/2313-4569/article/view/219951 http://dspace.oneu.edu.ua/jspui/bitstream/123456789/12483/1/%d0%9c%d0%b5%d1%82%d0%be%d0%b4%d0%b8%d1%87%d0%bd%d0%b8%d0%b9%20%d0%bf%d1%96%d0%b4%d1%85%d1%96%d0%b4%20%d0%b4%d0%be%20%d0%b2%d0%b8%d0%b1%d0%be%d1%80%d1%83%20%d0%bf%d0%b0%d1%80%d1%82%d0%bd%d0%b5%d1%80%d1%96%d0%b2%20%d0%bf%d0%be%20%d1%81%d1%82%d1%80%d0%b0%d1%82%d0%b5%d0%b3%d1%96%d1%87%d0%bd%d0%be%d0%bc%d1%83%20%d0%b0%d0%bb%d1%8c%d1%8f%d0%bd%d1%81%d1%83%20%d0%bd%d0%b0%20%d0%be%d1%81%d0%bd%d0%be%d0%b2%d1%96%20%d0%bd%d0%b5%d1%87%d1%96%d1%82%d0%ba%d0%be%d1%97%20%d0%bb%d0%be%d0%b3%d1%96%d0%ba%d0%b8.pdf http://dspace.oneu.edu.ua/jspui/handle/123456789/12483 http://journals.uran.ua/vsed_oneu/article/view/219951 http://journals.uran.ua/vsed_oneu/article/download/219951/219721 http://journals.uran.ua/vsed_oneu/article/view/219951 |
| Rights: | CC BY |
| Αριθμός Καταχώρησης: | edsair.doi.dedup.....82507be029c8cec59e7ce4e44f672330 |
| Βάση Δεδομένων: | OpenAIRE |
| ISSN: | 23134569 |
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| DOI: | 10.33987/vsed.2(73).2020.121-135 |