Academic Journal
Mechanisms of anti-drug campaign effectiveness: roles of perceived message sensation value and two dimensions of sensation seeking tendency
| Title: | Mechanisms of anti-drug campaign effectiveness: roles of perceived message sensation value and two dimensions of sensation seeking tendency |
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| Authors: | Hye-Jin Paek, Haeun Go, Jin Lee, Thomas Hove |
| Source: | International Journal of Advertising. :1-29 |
| Publisher Information: | Informa UK Limited, 2025. |
| Publication Year: | 2025 |
| Document Type: | Article |
| Language: | English |
| ISSN: | 1759-3948 0265-0487 |
| DOI: | 10.1080/02650487.2025.2579404 |
| Accession Number: | edsair.doi...........37dbb329a83aeb4edc9f0e55e36c362b |
| Database: | OpenAIRE |
| ISSN: | 17593948 02650487 |
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| DOI: | 10.1080/02650487.2025.2579404 |