Academic Journal
Food-related sponsorship of children's sports clubs in two Canadian policy environments: a survey of sports club representatives.
| Τίτλος: | Food-related sponsorship of children's sports clubs in two Canadian policy environments: a survey of sports club representatives. |
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| Συγγραφείς: | Pauzé E; Interdisciplinary School of Health Sciences, Faculty of Health Sciences, University of Ottawa, 25 University Private, Ottawa, ON K1N 6N5, Canada., Bagnato M; School of Epidemiology and Public Health, University of Ottawa, 600 Peter Morand Crescent, Ottawa, ON K1G 5Z3, Canada., Mah CL; School of Health Administration, Faculty of Health, Dalhousie University, 5850 College Street, Nova-Scotia, Halifax, NS B3H 4R2, Canada., Taljaard M; Methodological and Implementation Research Program, Ottawa Hospital Research Institute, 1053 Carling Avenue, Civic Box 693, Admin Services Building, ASB 2-004, Ottawa, ON K1Y 4E9, Canada., Soto Fajardo C; School of Epidemiology and Public Health, University of Ottawa, 600 Peter Morand Crescent, Ottawa, ON K1G 5Z3, Canada., Pritchard M; School of Epidemiology and Public Health, University of Ottawa, 600 Peter Morand Crescent, Ottawa, ON K1G 5Z3, Canada., Potvin Kent M; School of Epidemiology and Public Health, University of Ottawa, 600 Peter Morand Crescent, Ottawa, ON K1G 5Z3, Canada. |
| Πηγή: | Health promotion international [Health Promot Int] 2026 Sep 01; Vol. 41 (5). |
| Τύπος έκδοσης: | Journal Article |
| Γλώσσα: | English |
| Στοιχεία περιοδικού: | Publisher: Oxford University Press Country of Publication: England NLM ID: 9008939 Publication Model: Print Cited Medium: Internet ISSN: 1460-2245 (Electronic) Linking ISSN: 09574824 NLM ISO Abbreviation: Health Promot Int Subsets: MEDLINE |
| Imprint Name(s): | Original Publication: Eynsham, Oxford, U.K. : Oxford University Press, c1990- |
| Ιατρικοί όροι (MeSH): | Food Industry*/economics , Advertising* , Sports*, Humans ; Child ; Ontario ; Quebec ; Surveys and Questionnaires ; Fast Foods ; Adolescent ; Restaurants |
| Περίληψη: | This study characterized the food-related companies that sponsor children's sports clubs in two Canadian policy environments and described the benefits of this sponsorship for both clubs and sponsors. Representatives from 349 sports clubs in the province of Ontario (ON; where there are no mandatory advertising regulations) and 182 clubs in Quebec (QC; where there are mandatory limits on sponsorship-related advertising directed at children aged <13 years) were invited to complete an interviewer-administered survey in 2022-3. The response rate was 16%. At least 45% of participating clubs in ON (21/47) and 55% in QC (22/40) were sponsored by a food-related company. The most frequent type of food-related sponsor was fast food restaurants (ON: 50% of food-related sponsors, QC: 38%). The most common benefit received from food-related sponsors included direct funding (ON: 21% of clubs; QC: 25%) and in-kind benefits such as uniforms (ON: 19%, QC: 18%) and free/discounted food (ON: 15%, QC: 28%). Among clubs who received these benefits, their value was small relative to club's total revenue (i.e. ≤1% for funding; ≤1.5% for in-kind benefits) in most cases. Food-related sponsors were often promoted on uniforms and sports awards, particularly those for children aged ≤12 years (ON: 23% and 13% of clubs and QC: 28% and 18%, respectively). Overall, children are exposed to advertising stemming from food company sponsorship in both policy environments. The value of benefits derived from this sponsorship was minimal in most cases. QC's restrictions do not appear to be limiting prominent forms of food advertising (e.g. branded uniforms) that reach children aged <13 years. (© The Author(s) 2026. Published by Oxford University Press.) |
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| Grant Information: | 201909PJT-426919-NUT-CECA-165371 Canada CAPMC CIHR; Canada Research Chair program |
| Contributed Indexing: | Keywords: Consumer Protection Act; brand marketing; corporate social responsibility; food marketing; self-regulation; sports sponsorship |
| Entry Date(s): | Date Created: 20260907 Date Completed: 20260907 Latest Revision: 20260909 |
| Update Code: | 20260909 |
| PubMed Central ID: | PMC13547852 |
| DOI: | 10.1093/heapro/daag121 |
| PMID: | 42703721 |
| Βάση Δεδομένων: | MEDLINE |
| ISSN: | 1460-2245 |
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| DOI: | 10.1093/heapro/daag121 |