Λεπτομέρειες βιβλιογραφικής εγγραφής
| Τίτλος: |
From a Cash-heavy to a Cashless Economy: How UPI Is Revolutionizing Rural India's Ease-of-doing Business. |
| Συγγραφείς: |
Kumar Sahu, Pritish1 (AUTHOR), Chakraborty, Anwesha2 (AUTHOR), Banerjee, Pratyush1 (AUTHOR) pratbanerjee@gmail.com |
| Πηγή: |
Vikalpa: The Journal for Decision Makers. Jul-Sep2026, Vol. 51 Issue 3, p233-245. 13p. |
| Θεματικοί όροι: |
*Mobile commerce, *Businesspeople, *Electronic funds transfers, *Financial inclusion, *Data protection, Villages |
| Γεωγραφικοί όροι: |
India |
| Περίληψη: |
Digital payments have emerged as the predominant payment method in India since the introduction of the unified payments interface (UPI) in 2016. This study investigates how this digital transformation has impacted the ease-of-doing business for people residing in rural India. We conduct a computational thematic analysis using a topic modelling technique to analyse unstructured feedback given by sole-ownership-type entrepreneurs operating in the unorganized labour market in rural India to identify the beneficial aspects of UPI on their businesses. The analysis reveals that UPI users appreciate the ease of transactions, unconstrained access to funds, wider reach of customers and transparent monetary transactions. Executive Summary: Digital payments have emerged as the predominant method of payment in India since the introduction of the unified payments interface (UPI) in 2016. India has been traditionally a cash-heavy economy, and Indian businesspeople have been accustomed to drawing cash from banks or ATMs to conduct transactions. India does not boast a robust banking system in its rural corners. This creates huge inconvenience among rural traders to execute financial transactions due to a lack of funds. The advent of UPI has brought about a significant change to the professional activities of rural Indians. This study undertakes a scoping investigation of the extent to which this digital transformation has impacted the ease-of-doing business for people residing in rural areas of India. We conducted a computational thematic analysis through semi-structured interviews with 801 UPI users in rural locations of India, utilizing the topic modelling technique latent Dirichlet allocation. This approach is intended to address the issue of credibility that is commonly cited as a major drawback of qualitative research designs. The primary objective was to comprehend the major issues shared by the users regarding their UPI experience with regard to their business-related transactions. The analysis reveals that businesspeople from rural India who have been using UPI appreciate the ease of transactions facilitated by this technology and are content with the benefits it offers to entrepreneurs and workers in the unorganized sector. In terms of ease-of-doing business, the findings revealed that the major benefits were in terms of leveraging more transactions with tourists, which were earlier declined due to a lack of cash, more transparency of transactions, speed of transaction and reduced reliance on middlemen. However, the participants also expressed concerns about security issues and challenges arising from inadequate infrastructure, lack of a legal framework to safeguard against such type of malicious attacks and the potential for fraud. [ABSTRACT FROM AUTHOR] |
|
Copyright of Vikalpa: The Journal for Decision Makers is the property of Sage Publications Inc. and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.) |
| Βάση Δεδομένων: |
Business Source Index |