Λεπτομέρειες βιβλιογραφικής εγγραφής
| Τίτλος: |
Smart Technologies and Tourist Satisfaction in Hungarian Spa Towns. |
| Συγγραφείς: |
Fejes, Judit Katalin1 fejes.judit@zek.uni-pannon.hu, Katits, Etelka2 katits.etelka@zek.uni-pannon.hu, Szabó, Zoltán3 szabo.zoltan.dr@uni-mate.hu |
| Πηγή: |
Hungarian Statistical Review. 2026, Vol. 9 Issue 1, p102-115. 14p. |
| Θεματικοί όροι: |
*Tourism, *Statistics, *Innovation adoption, *Technological innovations, Spa towns, Tourists, Age groups, Digital literacy |
| Περίληψη: |
This research aims to examine the impact of smart technology knowledge and usage on tourists' satisfaction levels in Hungarian spa towns and compare the technological proficiency and satisfaction between different age groups. Data were collected through a questionnaire survey in the summer and autumn of 2024, involving 552 respondents, and analysed using statistical methods (linear regression, ANCOVA). Two hypotheses were formulated: H1: Increased knowledge of smart technologies positively affects tourists' satisfaction levels in spa towns, and H2: Older age groups are less proficient in using smart technologies compared to younger groups, regardless of their knowledge. Multivariate statistical methods were applied to test these hypotheses, including linear regression and ANCOVA. The results indicate that smart technology knowledge has a significant positive impact on satisfaction levels, supporting H1. H2 was also confirmed, as older age groups are less satisfied with technological solutions, regardless of their level of knowledge. The research concludes that greater attention should be given to educating and improving access to smart technologies for older age groups. We propose recommendations for improving the integration and development of smart technologies in tourism to better align with the needs of different age groups. [ABSTRACT FROM AUTHOR] |
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| Βάση Δεδομένων: |
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