Academic Journal
Enhancing focus group research through blockchain technology.
| Τίτλος: | Enhancing focus group research through blockchain technology. |
|---|---|
| Συγγραφείς: | WHELAN, BRIAN1 (AUTHOR) bwhelan@wcu.edu |
| Πηγή: | Journal of Brand Strategy. Summer2026, Vol. 15 Issue 1, p59-71. 13p. |
| Θεματικοί όροι: | *Blockchains, *Focus groups, *Qualitative research, *Data security, Human research subjects, Data management, Reward (Psychology), Research methodology |
| Περίληψη: | This paper proposes the utilisation of blockchain technology to improve focus group research, to address long-standing challenges in participant recruitment, data security, transparency and incentivisation. Traditional focus group methodologies often suffer from logistical limitations, recruitment issues, privacy concerns and data management inefficiencies. Blockchain's decentralised, transparent and immutable architecture offers innovative solutions to these issues. Specifically, the paper explores how blockchain can enhance participant anonymity and authenticity, automate fair and timely incentive distribution and facilitate secure, real-time collaboration across geographic boundaries. Through a synthesis of academic literature and conceptual application, the paper contributes to the growing discourse on blockchain in qualitative research and offers actionable insights for qualitative researchers seeking to explore ways to integrate blockchain into their methodological practices. [ABSTRACT FROM AUTHOR] |
| Copyright of Journal of Brand Strategy is the property of Henry Stewart Publications LLP and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.) | |
| Βάση Δεδομένων: | Business Source Index |
| FullText | Text: Availability: 0 |
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| Header | DbId: bsx DbLabel: Business Source Index An: 194971019 RelevancyScore: 1492 AccessLevel: 6 PubType: Academic Journal PubTypeId: academicJournal PreciseRelevancyScore: 1491.61413574219 |
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| Items | – Name: Title Label: Title Group: Ti Data: Enhancing focus group research through blockchain technology. – Name: Author Label: Authors Group: Au Data: <searchLink fieldCode="AR" term="%22WHELAN%2C+BRIAN%22">WHELAN, BRIAN</searchLink><relatesTo>1</relatesTo> (AUTHOR)<i> bwhelan@wcu.edu</i> – Name: TitleSource Label: Source Group: Src Data: <searchLink fieldCode="JN" term="%22Journal+of+Brand+Strategy%22">Journal of Brand Strategy</searchLink>. Summer2026, Vol. 15 Issue 1, p59-71. 13p. – Name: Subject Label: Subject Terms Group: Su Data: *<searchLink fieldCode="DE" term="%22Blockchains%22">Blockchains</searchLink><br />*<searchLink fieldCode="DE" term="%22Focus+groups%22">Focus groups</searchLink><br />*<searchLink fieldCode="DE" term="%22Qualitative+research%22">Qualitative research</searchLink><br />*<searchLink fieldCode="DE" term="%22Data+security%22">Data security</searchLink><br /><searchLink fieldCode="DE" term="%22Human+research+subjects%22">Human research subjects</searchLink><br /><searchLink fieldCode="DE" term="%22Data+management%22">Data management</searchLink><br /><searchLink fieldCode="DE" term="%22Reward+%28Psychology%29%22">Reward (Psychology)</searchLink><br /><searchLink fieldCode="DE" term="%22Research+methodology%22">Research methodology</searchLink> – Name: Abstract Label: Abstract Group: Ab Data: This paper proposes the utilisation of blockchain technology to improve focus group research, to address long-standing challenges in participant recruitment, data security, transparency and incentivisation. Traditional focus group methodologies often suffer from logistical limitations, recruitment issues, privacy concerns and data management inefficiencies. Blockchain's decentralised, transparent and immutable architecture offers innovative solutions to these issues. Specifically, the paper explores how blockchain can enhance participant anonymity and authenticity, automate fair and timely incentive distribution and facilitate secure, real-time collaboration across geographic boundaries. Through a synthesis of academic literature and conceptual application, the paper contributes to the growing discourse on blockchain in qualitative research and offers actionable insights for qualitative researchers seeking to explore ways to integrate blockchain into their methodological practices. [ABSTRACT FROM AUTHOR] – Name: AbstractSuppliedCopyright Label: Group: Ab Data: <i>Copyright of Journal of Brand Strategy is the property of Henry Stewart Publications LLP and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract.</i> (Copyright applies to all Abstracts.) |
| PLink | https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsx&AN=194971019 |
| RecordInfo | BibRecord: BibEntity: Identifiers: – Type: doi Value: 10.69554/TCRT8870 Languages: – Code: eng Text: English PhysicalDescription: Pagination: PageCount: 13 StartPage: 59 Subjects: – SubjectFull: Blockchains Type: general – SubjectFull: Focus groups Type: general – SubjectFull: Qualitative research Type: general – SubjectFull: Data security Type: general – SubjectFull: Human research subjects Type: general – SubjectFull: Data management Type: general – SubjectFull: Reward (Psychology) Type: general – SubjectFull: Research methodology Type: general Titles: – TitleFull: Enhancing focus group research through blockchain technology. Type: main BibRelationships: HasContributorRelationships: – PersonEntity: Name: NameFull: WHELAN, BRIAN IsPartOfRelationships: – BibEntity: Dates: – D: 01 M: 06 Text: Summer2026 Type: published Y: 2026 Identifiers: – Type: issn-print Value: 2045855X Numbering: – Type: volume Value: 15 – Type: issue Value: 1 Titles: – TitleFull: Journal of Brand Strategy Type: main |
| ResultId | 1 |