Bibliographic Details
| Title: |
Enhancing focus group research through blockchain technology. |
| Authors: |
WHELAN, BRIAN1 (AUTHOR) bwhelan@wcu.edu |
| Source: |
Journal of Brand Strategy. Summer2026, Vol. 15 Issue 1, p59-71. 13p. |
| Subject Terms: |
*Blockchains, *Focus groups, *Qualitative research, *Data security, Human research subjects, Data management, Reward (Psychology), Research methodology |
| Abstract: |
This paper proposes the utilisation of blockchain technology to improve focus group research, to address long-standing challenges in participant recruitment, data security, transparency and incentivisation. Traditional focus group methodologies often suffer from logistical limitations, recruitment issues, privacy concerns and data management inefficiencies. Blockchain's decentralised, transparent and immutable architecture offers innovative solutions to these issues. Specifically, the paper explores how blockchain can enhance participant anonymity and authenticity, automate fair and timely incentive distribution and facilitate secure, real-time collaboration across geographic boundaries. Through a synthesis of academic literature and conceptual application, the paper contributes to the growing discourse on blockchain in qualitative research and offers actionable insights for qualitative researchers seeking to explore ways to integrate blockchain into their methodological practices. [ABSTRACT FROM AUTHOR] |
|
Copyright of Journal of Brand Strategy is the property of Henry Stewart Publications LLP and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.) |
| Database: |
Business Source Index |