Λεπτομέρειες βιβλιογραφικής εγγραφής
| Τίτλος: |
Leveraging PESTEL: A Roadmap for Joint Action to Embed a Marketplace Inclusion Lens in Market Environment Analysis. |
| Συγγραφείς: |
Kipnis, Eva (AUTHOR) e.kipnis@bradford.ac.uk, Mari, Carlo (AUTHOR), He, Junan (AUTHOR), Yoruk, Irem (AUTHOR), Pysarenko, Nataliia (AUTHOR) |
| Πηγή: |
Journal of Public Policy & Marketing. Jul2026, Vol. 45 Issue 3, p283-287. 5p. |
| Θεματικοί όροι: |
*PEST analysis, *Marketing strategy, *Organizational performance, *Marketing research |
| Περίληψη: |
This article focuses on integrating a marketplace inclusion lens into the PESTEL framework—a widely used tool for analyzing market macroenvironmental forces (Political, Economic, Social, Technological, Environmental, and Legal)—to improve marketing strategy development. It argues that current PESTEL applications emphasize organizational impacts while insufficiently addressing how these forces differentially affect diverse consumers and communities, leading to "marketplace inclusion myopia." The authors propose a template that incorporates diagnostic prompts to assess inclusion-related factors within each PESTEL force, aiming to guide more equitable and effective marketing decisions. They recommend collaborative efforts among professional associations, organizations, educators, and researchers to adopt and refine this inclusion-embedded approach, thereby enhancing both organizational performance and social equity. [Extracted from the article] |
|
Copyright of Journal of Public Policy & Marketing is the property of American Marketing Association and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.) |
| Βάση Δεδομένων: |
Business Source Index |