Λεπτομέρειες βιβλιογραφικής εγγραφής
| Τίτλος: |
Beyond Representation: Inclusive Marketing as Market Access. |
| Συγγραφείς: |
Pezzuti, Todd (AUTHOR) todd.pezzuti@uai.cl, Chen, Jinjie (AUTHOR), Mittelman, Mauricio (AUTHOR) |
| Πηγή: |
Journal of Public Policy & Marketing. Jul2026, Vol. 45 Issue 3, p219-221. 3p. |
| Θεματικοί όροι: |
*Marketing strategy, *Market entry, *Diversity & inclusion policies, *Marketing, Identity politics, Latin Americans, Sociocultural factors |
| Γεωγραφικοί όροι: |
United States |
| Περίληψη: |
The article examines the evolving discourse on diversity, equity, and inclusion (DEI) in marketing, highlighting a shift from moral aspiration to public controversy, particularly in the United States where inclusion is often framed around identity politics and representation. It contrasts this with Latin American perspectives, where inclusion emphasizes structural access, participation, and collective belonging rather than individual identity recognition. The authors argue that effective inclusive marketing requires integrating structural, cultural, and communicative dimensions to expand market participation globally, moving beyond performative gestures toward strategic market design that reflects local contexts. This approach positions inclusion as a core marketing principle essential for equitable access and long-term business relevance. [Extracted from the article] |
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| Βάση Δεδομένων: |
Business Source Index |