Λεπτομέρειες βιβλιογραφικής εγγραφής
| Τίτλος: |
The Limits of the Law: Reimagining Marketplace Accessibility. |
| Συγγραφείς: |
Patrick, Vanessa M. (AUTHOR) vpatrick@uh.edu, Lee, Byung Cheol (AUTHOR), Nam, Seungmin (AUTHOR), Rank-Christman, Tracy (AUTHOR), Katusak, Justin (AUTHOR) |
| Πηγή: |
Journal of Public Policy & Marketing. Jul2026, Vol. 45 Issue 3, p291-293. 3p. |
| Θεματικοί όροι: |
*Marketing strategy, *Consumers, *Participatory design, *Brand communities, Americans with Disabilities Act of 1990, Legal doctrines, Marketplaces |
| Περίληψη: |
The article focuses on the limitations of legal frameworks, such as the Americans with Disabilities Act (ADA), in ensuring true marketplace inclusion for marginalized consumers and argues that marketers, rather than lawmakers, should lead efforts toward inclusive design. While laws primarily mandate basic accessibility to prevent discrimination, they do not address the broader experiential and psychosocial aspects of inclusion throughout the consumer journey. Marketers are positioned to identify and remedy these mismatches more rapidly and creatively, leveraging customer insights and organizational resources to foster empowered success beyond mere compliance. The article calls for marketers to adopt an inclusive design orientation, anticipate exclusionary mismatches, engage brand communities, and train employees to create genuinely inclusive consumer experiences. [Extracted from the article] |
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| Βάση Δεδομένων: |
Business Source Index |