Readings and cases in marketing management

Subjects: “…Marketing Management.…”

Sales management : by Dalrymple, Douglas J.

Subjects: “…Sales management.…”

Bank management : by Hempel, George H.

Subjects: “…Bank management.…”

Business Information : by Cashmore, Carol

Subjects: “…Management Data processing.…”

Commercial bank management : by Rose, Peter S.

Subjects: “…Bank management.…”

Credit risk valuation : by Ammann, Manuel 1970-

Subjects:

Η επιχείρηση στη νέα εποχή : by Crainer, Stuart

Subjects: “…Industrial management.…”

The new portable MBA by Collins, Eliza G. C.

Subjects: “…Industrial management.…”

The management of people in hotels, restaurants, and clubs by Lundberg, Donald E.

Subjects: “…Hotels Personnel management.…”

Managing marketing : by Bonoma, Thomas V.

Subjects: “…Marketing Management.…”

Καινοτομία, στρατηγική, ανάπτυξη και πληροφοριακά συστήματα by Δουκίδης, Γεώργιος Ι.

Subjects: “…Management information systems.…”

Reengineering yourself and your company : by Eisner, Howard 1935-

Subjects:

Χρηματοοικονομική διοίκηση : by Βασιλείου, Δημήτριος

Subjects: “…Bank management.…”

Essentials of management information systems : by Laudon, Kenneth C., 1944-

Subjects: “…Management Data processing.…”

Διαχείριση δικτύων τηλεπικοινωνιών by Οικονόμου, Ελευθέριος Γ., 1947-

Subjects: “…Computer networks Management.…”

How to manage the I.T. helpdesk by Bruton, Noel 1955-

Subjects: “…Information technology Management.…”

Service operations management : by Johnston, Robert, 1953-

Subjects: “…Customer services Management.…”

Searching for the human in human resource management :

Subjects: “…Personnel management.…”

Information systems : by Gupta, Uma G.

Subjects: “…Management information systems.…”

Introduction to information systems project management by Olson, David Louis

Subjects: “…Information resources management.…”