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    Managing green issues by Curtin, Tom

    Published 2007
    Table of Contents: “…Corporate reputation in a "green" world -- The rise of environmental consciousness and conscience -- What makes agreen issue? -- The environmental movement - corporations for a new millennium -- Identifying and segmenting stakeholders -- Stakeholders within the power pyramid -- The stakeholder diagnostic -- Launching and managing issues-related projects -- Finding third party advocates -- Getting TPAs to act on a project -- Public consultation and communications techniques -- Public consultation - getting it right -- Methods of public consultation -- Managing public meetings -- Dealing with the media -- Establishing and maintaining environmental credentials -- Conclusion: green can be irrational.…”
    Book
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