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Ζητήματα ασφάλειας και ιδιωτικότητας σε περιβάλλοντα Vanet :
Published 2009Get full text
Thesis Book -
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marketing management
Published 2007Table of Contents: “…Περιεχόμενα: Marketing philosophy and strategy -- Marketing and the job of the marketing manager -- A strategic marketing framework -- Analysis for marketing decisions -- Marketing research -- Analyzing consumer behavior -- Organizational buying behavior -- Market structure and competitor analysis -- Marketing decision making -- Product decisions -- New product development -- Pricing -- Communications and advertising strategy -- Sales promotion -- Channels of distribution -- Direct channels of distribution: personal selling and direct marketing -- Customer relationship management -- Special topic: strategies for service markets.…”
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Το e-banking στις μεσαίου μεγέθους ελληνικές τράπεζες, αξιολόγηση των παρεχόμενων υπηρεσιών.
Published 2015“…The purpose of this work, is not just the comparison of the services which are being offered by the Greek banks, but to analyze deeper the consequences of this new technology to the banking operations and to bank clients. …”
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Sustainability strategy development: μελέτη περίπτωσης της TITAN Cement International
Published 2024“…In the chapters that follow, extensive reference is made to the importance of sustainable development for the business world and for the entire planet in general. We will analyze how the concept of sustainable development began, which agencies and organizations helped to put into practice all the necessary actions. …”
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