Διερεύνηση πρόθεσης περιήγησης στον Nikeland World στο Roblox αξιοποιώντας το TPB (Theory of Planned Behavior) και συγκεκριμένες στρατηγικές.
The diploma thesis examines the concept of virtual worlds and their underlying purpose. Subsequently, it delves into the motivations behind a brand's integration into this digital realm, addressing inquiries such as 'what value does it provide?' and 'what benefits does the brand...
Αποθηκεύτηκε σε:
| Κύριοι συγγραφείς: | , |
|---|---|
| Άλλοι συγγραφείς: | |
| Γλώσσα: | el_GR |
| Δημοσίευση: |
2024
|
| Θέματα: | |
| Διαθέσιμο Online: | http://hdl.handle.net/11610/26342 |
| Ετικέτες: |
Προσθήκη ετικέτας
Δεν υπάρχουν, Καταχωρήστε ετικέτα πρώτοι!
|
| _version_ | 1828462394567819264 |
|---|---|
| author | Μπούτσικος, Σπυρίδων Boutsikos, Spyridon |
| author2 | Ρηγοπούλου, Ειρήνη |
| author_sort | Μπούτσικος, Σπυρίδων |
| collection | DSpace |
| description | The diploma thesis examines the concept of virtual worlds and their underlying purpose. Subsequently, it delves into the motivations behind a brand's integration into this digital realm, addressing inquiries such as 'what value does it provide?' and 'what benefits does the brand accrue?' The project further explores user attitudes and perceptions within virtual worlds, focusing on their intent and satisfaction derived from navigation, facilitated by the implementation of tailored strategies aimed at enhancing the User Experience. Specifically, the research investigates user sentiments towards the Nike brand within the Nikeland virtual world. |
| id | oai:hellanicus.lib.aegean.gr:11610-26342 |
| institution | Hellanicus |
| language | el_GR |
| publishDate | 2024 |
| record_format | dspace |
| title | Διερεύνηση πρόθεσης περιήγησης στον Nikeland World στο Roblox αξιοποιώντας το TPB (Theory of Planned Behavior) και συγκεκριμένες στρατηγικές. |
| topic | Nike virtual worlds nikeland πρόθεση περιήγηση ψηφιακοί κόσμοι Virtual reality Branding (Marketing) Attitude (Psychology) Roblox (Computing platform) Nike (Firm) Brand name products |
| url | http://hdl.handle.net/11610/26342 |
| work_keys_str_mv | AT mpoutsikosspyridōn diereunēsēprothesēsperiēgēsēsstonnikelandworldstorobloxaxiopoiōntastotpbtheoryofplannedbehaviorkaisynkekrimenesstratēgikes AT boutsikosspyridon diereunēsēprothesēsperiēgēsēsstonnikelandworldstorobloxaxiopoiōntastotpbtheoryofplannedbehaviorkaisynkekrimenesstratēgikes AT mpoutsikosspyridōn investigatingintentiontonavigatenikelandworldinrobloxusingtpbtheoryofplannedbehaviorandspecificstrategies AT boutsikosspyridon investigatingintentiontonavigatenikelandworldinrobloxusingtpbtheoryofplannedbehaviorandspecificstrategies |