Διερεύνηση πρόθεσης περιήγησης στον Nikeland World στο Roblox αξιοποιώντας το TPB (Theory of Planned Behavior) και συγκεκριμένες στρατηγικές.
The diploma thesis examines the concept of virtual worlds and their underlying purpose. Subsequently, it delves into the motivations behind a brand's integration into this digital realm, addressing inquiries such as 'what value does it provide?' and 'what benefits does the brand...
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| Main Authors: | , |
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| Language: | el_GR |
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2024
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| Online Access: | http://hdl.handle.net/11610/26342 |
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| Summary: | The diploma thesis examines the concept of virtual worlds and their underlying purpose. Subsequently, it delves into the motivations behind a brand's integration into this digital realm, addressing inquiries such as 'what value does it provide?' and 'what benefits does the brand accrue?' The project further explores user attitudes and perceptions within virtual worlds, focusing on their intent and satisfaction derived from navigation, facilitated by the implementation of tailored strategies aimed at enhancing the User Experience. Specifically, the research investigates user sentiments towards the Nike brand within the Nikeland virtual world. |
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