Διερεύνηση της συμβολής στην αναγνωρισιμότητα και την τουριστική επισκεψιμότητα των πολιτιστικών και φυσικών πόρων ενός προορισμού από τη διεξαγωγή εκδηλώσεων από τη βιομηχανία της μόδας
Tourism in Greece, by common admission, is a key element of economic activity, given that it is an important tourist destination, while a number of factors have contributed in this direction. Thus, the long coastline, the Mediterranean climate, the cultural heritage and the centuries-old history hav...
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| Κύριος συγγραφέας: | |
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| Άλλοι συγγραφείς: | |
| Γλώσσα: | el_GR |
| Δημοσίευση: |
2024
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| Θέματα: | |
| Διαθέσιμο Online: | http://hdl.handle.net/11610/26068 |
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| Περίληψη: | Tourism in Greece, by common admission, is a key element of economic activity, given that it is an important tourist destination, while a number of factors have contributed in this direction. Thus, the long coastline, the Mediterranean climate, the cultural heritage and the centuries-old history have helped to rank the country, in the world consciousness, as an extremely popular place for potential visitors. As a result of this, Greece turns into a pole of attraction, especially during the summer months and generally during the holiday season. In view of the fact that the extension of the tourist season is a perennial issue, this study examines the possibility of reusing both the monuments and other places of culture as well as the tourist attractions in actions and events beyond the obvious and always in a way that is consistent with the value and history of the place that hosts an event. In particular, was examined the co-operations of respective spaces with the private sector and more specifically with the fashion industry and mainly if such a perspective can yield a double benefit, on the one hand in increasing the number of visitors to a monument or even a destination and on the other hand to strengthen the image and to ensure reciprocating benefits for the host.
The methodology followed includes secondary research with a literature review of corresponding successful examples, which are found mainly from abroad and less internally, and primary research. For this purpose, a mixed method including quantitative and qualitative research was chosen. The quantitative was carried out by using structured questionnaires in the general population, while the qualitative by carrying out seven personal interviews, which were carried out with professionals active in the field of fashion, tourism and culture.
Completion of the study and evaluation of the findings suggests that there are opportunities to collaborate and create innovative and participatory ways to attract visitors and create the conditions for further visibility of an event's host spaces while gaining a wider network of supporters and potential visitors. |
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