Factors associated with acquisition and retention of costumers in supply chain services
The thesis consists of two parts. The first part refers to the literature review of the terms supply chain management and services, costumer acquisition and retention. Second part concerns the survey that has been conducted, the methodology that has been applied and the analysis of results. Partic...
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| Main Authors: | , |
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| Other Authors: | |
| Language: | en_US |
| Published: |
2021
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| Subjects: | |
| Online Access: | http://hdl.handle.net/11610/22092 |
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