Factors associated with acquisition and retention of costumers in supply chain services

The thesis consists of two parts. The first part refers to the literature review of the terms supply chain management and services, costumer acquisition and retention. Second part concerns the survey that has been conducted, the methodology that has been applied and the analysis of results. Partic...

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Bibliographic Details
Main Authors: Γεωργιάδου, Ιφιγένεια, Georgiadou, Ifigeneia
Other Authors: Πάνου, Κωνσταντίνος
Language:en_US
Published: 2021
Subjects:
Online Access:http://hdl.handle.net/11610/22092
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http://hdl.handle.net/11610/22092