Κοστολόγηση υπηρεσιών e-banking: η περίπτωση ενός ελληνικού τραπεζικού ιδρύματος

The fundamental changes in the fields of technology in the past few years and more precisely the last decade influenced in catalytic degree the economy and had great consequences, obviously, and triggered changes in technology. All these changes were the stimulation for the creation of new needs and...

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Bibliographic Details
Main Author: Ρέππα, Άννα
Other Authors: Ζούντα, Στέλλα
Language:el_GR
Published: 2020
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Online Access:http://hdl.handle.net/11610/19918
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Summary:The fundamental changes in the fields of technology in the past few years and more precisely the last decade influenced in catalytic degree the economy and had great consequences, obviously, and triggered changes in technology. All these changes were the stimulation for the creation of new needs and requirements that should have been satisfied for the smooth operation of the community. In order to correspond in these changes, banks had to adopt the new technology and the Internet, hoping that the guarantee of pioneering place in the sector of applications of new technological methods and Internet can ensure them one effective defense in the escalated changes as well as competitive advantage. More specifically, banks collaborate and usually outsource to specialized companies that are activated in the branch of telecommunications and Internet or are incorporated with such companies for their dynamic entry in the new markets. The benefit of financing services is supported substantially by the treatment and the transmission of information, where technology plays fundamental role. The use of new technological applications keeps pace with the creation of new financing products and services and their alternative networks of distribution and contributes in the growth and the distribution of electronic banking. However, pricing these online services is a difficult task for banks, which must be handled with care.