Post-fordism and post-modernity: coevolution and production paradigms
This essay intents to examine the dynamics of post-modernity applied to the modern – dominant, fordist, mass communication paradigm. The dynamics of post-modernity are defined, arising from the changes inproduction paradigms, because of both the emergence of new technologies and information systems...
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| Language: | English |
| Published: |
2015
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| Online Access: | https://vsmart.lib.aegean.gr/webopac/FullBB.csp?WebAction=ShowFullBB&EncodedRequest=*29*7D*F2*1CZ*3F*3E*16*DFY*A7K9*E4*F5*F9&Profile=Default&OpacLanguage=gre&NumberToRetrieve=50&StartValue=2&WebPageNr=1&SearchTerm1=2005%20.1.36938&SearchT1=&Index1=Keywordsbib&SearchMethod=Find_1&ItemNr=2 http://hdl.handle.net/11610/13554 |
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| Summary: | This essay intents to examine the dynamics of post-modernity applied to the modern – dominant, fordist, mass communication paradigm. The dynamics of post-modernity are defined, arising from the changes inproduction paradigms, because of both the emergence of new technologies and information systems and dueto changes in the demand and attitude of the consumers. In this new post-modern world post-fordistproduction paradigms reproduce not a dominant idea nor a grand narrative but a variety of ways of thinking,producing and consuming. In this context, lean production models have replaced the fordist productionparadigms while practices such as just in case manufacturing, the use of information technologies. In thisessay, some important elements concerning production models are discussed (Fordian, Taylorian,Woollardian, Sloanian, Toyotan, Hondian), while three different case studies, using three differentmethodologies, are presented in an effort of showing the practical implications of the transition from themodern and fordist world to the post-fordist and post-modern condition. |
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