Improving customer satisfaction, loyalty, and profit : an integrated measurement and management system

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Bibliographic Details
Main Author: Johnson, Michael d.
Other Authors: Gustafsson, Anders 1964 May 3-
Format: Book
Language:English
Published: San Francisco : Jossey-Bass, c2000
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Description
Physical Description:xv, 214 σ.; σχ.; 23 εκ.
Bibliography:Περιλαμβάνει βιβλιογραφικές παραπομπές και ευρετήριο
ISBN:0-7879-5310-5