New product and brand management : marketing engineering applications

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Bibliographic Details
Main Author:	Lilien, Gary L. 1946-
Other Authors:	Rangaswamy, Arvind
Format:	Book
Language:	English
Published:	Readings, Massachusetts : Addison-Wesley, c1999
Subjects:	Marketing > Management > Data processing. Marketing > Management > Decision making > Mathematical models. Marketing > Management > Decision making > Data processing. New products > Management.
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082	0		\|a 658.8020285
100	1		\|a Lilien, Gary L. \|d 1946-
245	1	0	\|a New product and brand management : \|b marketing engineering applications / \|c Gary L. Lilien and Arvind Rangaswamy
260			\|a Readings, Massachusetts : \|b Addison-Wesley, \|c c1999
300			\|a vii, 149 p. \|e 1 computer laser optical disc (4 3/4 in.)
504			\|a Includes index
650	0	0	\|a Marketing \|x Management \|x Data processing.
650	0	0	\|a Marketing \|x Management \|x Decision making \|x Mathematical models.
650	0	0	\|a Marketing \|x Management \|x Decision making \|x Data processing.
650	0	0	\|a New products \|x Management.
700	0		\|a Rangaswamy, Arvind.
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852			\|a INST \|b CHIOS \|e 19991216 \|h 658.8020285 LIL \|p 005200014008 \|q 005200014008 \|t BK \|y 0
901			\|a BIBL2-1999-3
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950			\|a 125-1999-07-15
970			\|a ΣΑΛΑΜΟΥΡΑ \|b ΜΑΡΙΑ \|z 1999/12/16