Marketing the unknown : developing market strategies for technical innovations
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| Κύριος συγγραφέας: | |
|---|---|
| Μορφή: | Βιβλίο |
| Γλώσσα: | English |
| Δημοσίευση: |
Chichester :
John Wiley & Sons,
c1999
|
| Θέματα: | |
| Ετικέτες: |
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| LEADER | 00000nam a2200000 i 4500 | ||
|---|---|---|---|
| 001 | 1/95174 | ||
| 008 | 991206s1999 eng d | ||
| 020 | |a 0-471-98621-6 | ||
| 035 | |l 10055184 | ||
| 040 | |a GR-MY-UA |b gre |e aacr | ||
| 041 | 0 | |a eng | |
| 082 | 0 | |a 658.8 | |
| 100 | 1 | |a Millier, Paul. | |
| 245 | 1 | 0 | |a Marketing the unknown : |b developing market strategies for technical innovations / |c Paul Miller |
| 260 | |a Chichester : |b John Wiley & Sons, |c c1999 | ||
| 300 | |a viii, 240 p. | ||
| 504 | |a Includes bibliography and index | ||
| 650 | 0 | 0 | |a New products |x Marketing. |
| 650 | 0 | 0 | |a Product management. |
| 852 | |a INST |b CHIOS |e 19991206 |h 658.8 MIL |p 005200019372 |q 005200019372 |t BK |y 0 | ||
| 901 | |a BIBL2-2000-1 | ||
| 909 | |a Χ |b 070665 | ||
| 922 | |a 2ΕΛΗ |b 199911 |c ΤΝΕΥ |d ΠΑΠΑΣΩΤΗΡΙΟΥ | ||
| 950 | |a 125-1999-07-15 | ||
| 970 | |a ΣΠΕΝΤΖΑ |b ΕΛΕΝΗ |z 2000/03/30 | ||