Strategic brand management : new approaches to creating and evaluating brand equity
Αποθηκεύτηκε σε:
| Κύριος συγγραφέας: | |
|---|---|
| Μορφή: | Βιβλίο |
| Γλώσσα: | English French |
| Δημοσίευση: |
New York :
Free Press,
1992
|
| Θέματα: | |
| Ετικέτες: |
Προσθήκη ετικέτας
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MARC
| LEADER | 00000cam a2200000 i 4500 | ||
|---|---|---|---|
| 001 | 1/9449 | ||
| 008 | 000811 19941992 eng d | ||
| 020 | |a 0-02-917045-1 | ||
| 035 | |l 10063056 | ||
| 040 | |a GR-MY-UA |b gre |e aacr | ||
| 041 | 1 | |a eng |h fre | |
| 082 | 0 | |a 658.827 | |
| 100 | 1 | |a Kapferer, Jean-Noël. | |
| 245 | 1 | 0 | |a Strategic brand management : |b new approaches to creating and evaluating brand equity / |c Jean-Noel Kapferer |
| 260 | |a New York : |b Free Press, |c 1992 | ||
| 300 | |a v, 342 p.; |c 25 cm | ||
| 650 | 0 | 0 | |a Product management. |
| 650 | 0 | 0 | |a Strategic planning. |
| 650 | 0 | 0 | |a Brand name products |x Management. |
| 852 | |a INST |b CHIOS |e 20000811 |h 658.827 KAP |p 005200018099 |q 005200018099 |t BK |y 0 | ||
| 901 | |a BIBL2-2000-2 | ||
| 909 | |a Χ |b 076618 | ||
| 922 | |a 2ΕΛΗ |b 200003 |c ΤΔΕ |d ΠΑΠΑΣΩΤΗΡΙΟΥ | ||
| 970 | |z 2000/08/ΔΕΜΕΝΑΓΑΣ | ||