Παραπομπή σε μορφή APA (7η εκδ.)

Kapferer, J. (1992). Strategic brand management: New approaches to creating and evaluating brand equity. Free Press.

Παραπομπή σε μορφή Chicago (17η εκδ.)

Kapferer, Jean-Noël. Strategic Brand Management: New Approaches to Creating and Evaluating Brand Equity. New York: Free Press, 1992.

Παραπομπή σε μορφή MLA (9th εκδ.)

Kapferer, Jean-Noël. Strategic Brand Management: New Approaches to Creating and Evaluating Brand Equity. Free Press, 1992.