Strategic brand management : creating and sustaining brand equity long term
Αποθηκεύτηκε σε:
| Κύριος συγγραφέας: | |
|---|---|
| Μορφή: | Βιβλίο |
| Γλώσσα: | English |
| Δημοσίευση: |
London :
Kogan Page,
1997
|
| Έκδοση: | 2nd ed. |
| Θέματα: | |
| Ετικέτες: |
Προσθήκη ετικέτας
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MARC
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| 100 | 1 | |a Kapferer, Jean-Noël. | |
| 245 | 1 | 0 | |a Strategic brand management : |b creating and sustaining brand equity long term / |c Jean-Noel Kapfere |
| 250 | |a 2nd ed. | ||
| 260 | |a London : |b Kogan Page, |c 1997 | ||
| 300 | |a 443 p.; |c 24 cm | ||
| 650 | 0 | 0 | |a Product management. |
| 650 | 0 | 0 | |a Strategic planning. |
| 650 | 0 | 0 | |a Brand name products |x Management. |
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| 922 | |a 2ΕΛΗ |b 200003 |c ΤΔΕ |d ΠΑΠΑΣΩΤΗΡΙΟΥ | ||
| 970 | |z 2000/08/ΔΕΜΕΝΑΓΑΣ | ||