Παραπομπή σε μορφή APA (7η εκδ.)

Kapferer, J. (1997). Strategic brand management: Creating and sustaining brand equity long term (2nd ed.). Kogan Page.

Παραπομπή σε μορφή Chicago (17η εκδ.)

Kapferer, Jean-Noël. Strategic Brand Management: Creating and Sustaining Brand Equity Long Term. 2nd ed. London: Kogan Page, 1997.

Παραπομπή σε μορφή MLA (9th εκδ.)

Kapferer, Jean-Noël. Strategic Brand Management: Creating and Sustaining Brand Equity Long Term. 2nd ed. Kogan Page, 1997.