APA (7th ed.) Citation

Cowley, D. (1996). Understanding brands: By people who do. Kogan Page.

Chicago Style (17th ed.) Citation

Cowley, Don. Understanding Brands: By People Who Do. London: Kogan Page, 1996.

MLA (9th ed.) Citation

Cowley, Don. Understanding Brands: By People Who Do. Kogan Page, 1996.