Marketing planning for services
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| Main Author: | McDonald, Malcolm |
|---|---|
| Corporate Author: | Chartered Institute of Marketing |
| Other Authors: | Payne, Adrian |
| Format: | Book |
| Language: | English |
| Published: |
Oxford :
Butterworth-Heinemann,
1996
|
| Series: | Marketing series (London, England). Professional development
|
| Subjects: | |
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