A practical guide to integrated marketing communications
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
London :
Kogan Page,
1998
|
| Edition: | Rev. ed. |
| Series: | Marketing in action series
|
| Subjects: | |
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| 100 | 0 | |a Brannan, Tom. | |
| 245 | 1 | 2 | |a A practical guide to integrated marketing communications / |c Tom Brannan |
| 250 | |a Rev. ed. | ||
| 260 | |a London : |b Kogan Page, |c 1998 | ||
| 300 | |a xii, 143 σ. | ||
| 490 | 1 | |a Marketing in action series | |
| 504 | |a Περιλαμβάνει βιβλιογραφία και ευρετήριο | ||
| 650 | 0 | 0 | |a Marketing |x Management. |
| 650 | 0 | 0 | |a Communication in marketing. |
| 830 | 0 | |a Marketing in action series | |
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