Beyond customer satisfaction to customer loyalty : the key to greater profitability
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
New York :
American Management Association,
c1996
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| Series: | AMA management briefing
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| Subjects: | |
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| Physical Description: | x, 148 p.; ill.; 21 cm |
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| ISBN: | 0-8144-2362-0 |