Bhote, K. R. (1996). Beyond customer satisfaction to customer loyalty: The key to greater profitability. American Management Association.
Παραπομπή σε μορφή Chicago (17η εκδ.)Bhote, Keki R. Beyond Customer Satisfaction to Customer Loyalty: The Key to Greater Profitability. New York: American Management Association, 1996.
Παραπομπή σε μορφή MLA (9th εκδ.)Bhote, Keki R. Beyond Customer Satisfaction to Customer Loyalty: The Key to Greater Profitability. American Management Association, 1996.
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