Marketing y estetica : la gestion estrategica de la marca, la identidad y la imagen
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| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | Spanish |
| Published: |
Bilbao :
Ediciones Deusto,
c1998
|
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| 082 | 0 | |a 658.827 |2 (22) | |
| 100 | 1 | |a Schmitt, Bernd. | |
| 245 | 1 | 0 | |a Marketing y estetica : |b la gestion estrategica de la marca, la identidad y la imagen / |c Bernd Schmitt, Alex Simonson ; prologo de Tom Peters |
| 260 | |a Bilbao : |b Ediciones Deusto, |c c1998 | ||
| 300 | |a 367 σ.; |b εικ.; |c 23 εκ. | ||
| 504 | |a Περιλαμβάνει βιβλιογραφίες | ||
| 650 | 0 | 0 | |a Corporate image. |
| 650 | 0 | 0 | |a Brand name products. |
| 700 | 1 | |a Simonson, Alex. | |
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| 970 | |a ΚΟΝΤΟΥ |b ΠΑΡΑΣΚΕΥΗ |z 2008/09/04 | ||