Creating powerful brands : in consumer,industrial and service markets
Αποθηκεύτηκε σε:
| Κύριος συγγραφέας: | |
|---|---|
| Συγγραφή απο Οργανισμό/Αρχή: | |
| Άλλοι συγγραφείς: | |
| Μορφή: | Βιβλίο |
| Γλώσσα: | English |
| Δημοσίευση: |
Oxford :
Butterworth-Heinemann,
1998
|
| Έκδοση: | 2nd ed. |
| Σειρά: | Marketing series (London, England). Professional development
|
| Θέματα: | |
| Ετικέτες: |
Προσθήκη ετικέτας
Δεν υπάρχουν, Καταχωρήστε ετικέτα πρώτοι!
|
MARC
| LEADER | 00000nam a2200000 i 4500 | ||
|---|---|---|---|
| 001 | 1/93148 | ||
| 008 | 991118s1998 eng d | ||
| 020 | |a 0-7506-2240-7 | ||
| 035 | |l 10054309 | ||
| 040 | |a GR-MY-UA |b gre |e aacr | ||
| 041 | 0 | |a eng | |
| 082 | 0 | |a 658.827 | |
| 100 | 1 | |a De Chernatony, Leslie. | |
| 245 | 1 | 0 | |a Creating powerful brands : |b in consumer,industrial and service markets / |c Leslie de Chernatorny, Malcolm McDonald |
| 250 | |a 2nd ed. | ||
| 260 | |a Oxford : |b Butterworth-Heinemann, |c 1998 | ||
| 300 | |a xiii, 430 p. | ||
| 490 | 1 | |a Marketing series (London, England). Professional development | |
| 500 | |a Include index | ||
| 504 | |a Includes index | ||
| 650 | 0 | 0 | |a Brand name products. |
| 650 | 0 | 0 | |a Product management. |
| 700 | 1 | |a McDonald, Malcolm. | |
| 710 | 2 | |a Chartered Institute of Marketing. | |
| 830 | 0 | |a Marketing series (London, England). Professional development | |
| 852 | |a INST |b CHIOS |e 20030626 |h 658.827 DEC |p 005200013705 |q 005200013705 |t BK |y 0 | ||
| 852 | |a INST |b CHIOS |e 19991118 |h 658.827 DEC |p 005200019567 |q 005200019567 |t BK |y 0 | ||
| 901 | |a BIBL2-1999-3 | ||
| 901 | |a BIBL2-2003-2 | ||
| 909 | |a Χ |b 046463 | ||
| 909 | |a Χ |b 100736 | ||
| 922 | |a 2ΕΛΗ |b 199911 |c ΤΝΕΥ |d ΠΑΠΑΣΩΤΗΡΙΟΥ | ||
| 922 | |a 2ΕΛΗ |b 200201 |c ΒΙΒΛΙΟΘΗΚΗ ΧΙΟΥ |d ΠΑΠΑΣΩΤΗΡΙΟΥ | ||
| 950 | |a 125-1999-07-15 | ||
| 950 | |a 082-2001-11-16 | ||
| 970 | |a ΣΑΛΑΜΟΥΡΑ |b ΜΑΡΙΑ |z 1999/11/19 | ||