Creating powerful brands : in consumer,industrial and service markets
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Oxford :
Butterworth-Heinemann,
1998
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| Edition: | 2nd ed. |
| Series: | Marketing series (London, England). Professional development
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| Subjects: | |
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| Item Description: | Include index |
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| Physical Description: | xiii, 430 p. |
| Bibliography: | Includes index |
| ISBN: | 0-7506-2240-7 |