Παραπομπή σε μορφή APA (7η εκδ.)

De Chernatony, L., & McDonald, M. (1998). Creating powerful brands: In consumer,industrial and service markets (2nd ed.). Butterworth-Heinemann.

Παραπομπή σε μορφή Chicago (17η εκδ.)

De Chernatony, Leslie, και Malcolm McDonald. Creating Powerful Brands: In Consumer,industrial and Service Markets. 2nd ed. Oxford: Butterworth-Heinemann, 1998.

Παραπομπή σε μορφή MLA (9th εκδ.)

De Chernatony, Leslie, και Malcolm McDonald. Creating Powerful Brands: In Consumer,industrial and Service Markets. 2nd ed. Butterworth-Heinemann, 1998.