The brand chartering handbook : how brand organizations learn "living scripts"
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| Κύριος συγγραφέας: | |
|---|---|
| Μορφή: | Βιβλίο |
| Γλώσσα: | English |
| Δημοσίευση: |
Harlow :
Addison-Wesley,
c1996
|
| Σειρά: | EIU series
|
| Θέματα: | |
| Ετικέτες: |
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| 082 | 0 | |a 658.575 | |
| 100 | 1 | |a Macrae, Chris. | |
| 245 | 1 | 4 | |a The brand chartering handbook : |b how brand organizations learn "living scripts" / |c Chris Macrae |
| 260 | |a Harlow : |b Addison-Wesley, |c c1996 | ||
| 300 | |a xii, 413 p. | ||
| 490 | 1 | |a EIU series | |
| 504 | |a Includes bibliographical references and index | ||
| 650 | 0 | 0 | |a Brand name products. |
| 650 | 0 | 0 | |a New products. |
| 650 | 0 | 0 | |a Organizational effectiveness. |
| 650 | 0 | 0 | |a Product management. |
| 830 | 0 | |a EIU series | |
| 852 | |a INST |b CHIOS |e 19991103 |h 658.575 MAC |p 005200014120 |q 005200014120 |t BK |y 0 | ||
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| 922 | |a 2ΕΛΗ |b 199909 |c ΤΝΕΥ |d Παπασωτηρίου | ||
| 950 | |a 125-1999-07-15 | ||
| 970 | |a Σπέντζα |b Ελένη |z 1999/10/21 | ||