The brand chartering handbook : how brand organizations learn "living scripts"
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Harlow :
Addison-Wesley,
c1996
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| Series: | EIU series
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| Subjects: | |
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| Physical Description: | xii, 413 p. |
|---|---|
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0-201-87743-0 ((hbk)) |