Consumer behavior : building marketing strategy
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| Main Author: | Hawkins, Del I. |
|---|---|
| Other Authors: | Best, Roger J., Coney, Kenneth A. |
| Format: | Book |
| Language: | English |
| Published: |
Boston :
Irwin/McGraw-Hill,
c1998
|
| Edition: | 7th ed. |
| Series: | Irwin/McGraw-Hill series in marketing
|
| Subjects: | |
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