Consumer behavior : building marketing strategy
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| Κύριος συγγραφέας: | |
|---|---|
| Άλλοι συγγραφείς: | , |
| Μορφή: | Βιβλίο |
| Γλώσσα: | English |
| Δημοσίευση: |
Boston :
Irwin/McGraw-Hill,
c1998
|
| Έκδοση: | 7th ed. |
| Σειρά: | Irwin/McGraw-Hill series in marketing
|
| Θέματα: | |
| Ετικέτες: |
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MARC
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| 041 | 0 | |a eng | |
| 082 | 0 | |a 658.83420973 | |
| 100 | 1 | |a Hawkins, Del I. | |
| 245 | 1 | 0 | |a Consumer behavior : |b building marketing strategy / |c Del I. Hawkins |
| 250 | |a 7th ed. | ||
| 260 | |a Boston : |b Irwin/McGraw-Hill, |c c1998 | ||
| 490 | 1 | |a Irwin/McGraw-Hill series in marketing | |
| 504 | |a Includes indexes | ||
| 650 | 0 | 0 | |a Consumer behavior |z United States. |
| 650 | 0 | 0 | |a Market surveys |z Europe. |
| 700 | 1 | |a Best, Roger J. | |
| 700 | 0 | |a Coney, Kenneth A. | |
| 830 | 0 | |a Irwin/McGraw-Hill series in marketing | |
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