rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Adding value to marketing
    sub title: the role of marketing in today's profit-driven organizatiion
  name:
    name part: Doyle, David P.
    role:
      role term: creator
  type of resource: text
  origin info:
    place:
      place term: London
    publisher: Kogan Page
    date issued: 1998
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: print
  note: David P. Doyle
  note: Includes index
  subject:
    topic: Marketing
    topic: Management
  subject:
    topic: Value
  subject:
    topic: Profit
  classification: 658.8
  identifier: 0-7494-2175-4
  location:
    physical location: INST CHIOS 19991018
  record info:
    record content source: GR-MY-UA
    record creation date: 991018
    record identifier: 1/91381
    language of cataloging:
      language term: gre